海量图书期刊资源,随时随地畅享阅读乐趣
THE CHANGING MARKETING COMMUNICATIONS MIX A MEDIA AND MESSAGE FRAMEWORKHUGHES, GRAHAM; FILL, CHRIS · International Journal of Management Cases · 2007
An Overview of Content AnalysisHarwood, Tracy G.; Garry, Tony · The Marketing Review · 2003
Book ReviewPressey, Andrew · The Marketing Review · 2006
Writing a Research ProposalBaker, Michael J. · The Marketing Review · 2000
EditorialTynan, Caroline · The Marketing Review · 2001
The Diverse Interpretations of 'Brand'de Chernatony, Leslie · The Marketing Review · 2000
Knowledge Management in MarketingSchlegelmilch, Bodo B.; Penz, Elfriede · The Marketing Review · 2002
Recycling Postmodern MarketingBrown, Stephen · The Marketing Review · 2006
Key Account Management – A Domain ReviewMcDonald, Malcolm · The Marketing Review · 2000