Developing the value perception of the business customer through service modularity
Ulkuniemi, Pauliina; Rahikka, Emmi; Ulkuniemi, Pauliina; Pekkarinen, Saara
- 期刊名称Journal of Business & Industrial Marketing
- 作者Ulkuniemi, Pauliina; Rahikka, Emmi; Ulkuniemi, Pauliina; Pekkarinen, Saara
- 卷第26卷
- 期第5期
- 印刷ISSN0885-8624
- 文件大小314.39KB
- 发表时间2011-06-14
- DOI10.1108/08858621111144415
- 页码357-367