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Small and family businesses as service brands: an empirical analysis in the hotel industry

Small and family businesses as service brands: an empirical analysis in the hotel industry

Peters, Mike; Frehse, Joerg
  • 期刊名称International Journal of Entrepreneurship and Small Business
  • 作者Peters, Mike; Frehse, Joerg
  • 卷第12卷
  • 期第1期
  • 印刷ISSN1476-1297
  • 电子ISSN1741-8054
  • 文件大小231.19KB
  • 发表时间2011
  • DOI10.1504/ijesb.2011.037338
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