The Risk of Brand Equity Erosion in the Social Media: The Efficacy and Limitations of Legal Instruments
- 期刊名称Recherche et Applications en Marketing (English Edition)
- 作者Manara, Cédric; Roquilly, Christophe
- 卷第26卷
- 期第3期
- 印刷ISSN2051-5707
- 电子ISSN2051-5707
- 文件大小239.89KB
- 发表时间2011-09
- DOI10.1177/205157071102600305
- 页码93-114
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