Friends, Fans, and Followers: Do Ads Work on Social Networks?
- 期刊名称Journal of Advertising Research
- 作者Taylor, David G.; Lewin, Jeffrey E.; Strutton, David
- 卷第51卷
- 期第1期
- 印刷ISSN0021-8499
- 文件大小232.96KB
- 发表时间2011-03
- DOI10.2501/JAR-51-1-258-275
- 页码258-275
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