An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan

• 期刊名称International Journal of Marketing Studies
• 作者Ahmad, Wisal; Mahmood, Zahid
• 卷第3卷
• 期第2期
• 印刷ISSN1918-719X
• 电子ISSN1918-7203
• 文件大小432.89KB
• 发表时间2011-04-29
• DOI10.5539/ijms.v3n2p32