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Beyond expectations: The effect of regulatory focus on consumer satisfaction

Beyond expectations: The effect of regulatory focus on consumer satisfaction

Remi Trudel; Kyle B. Murray; June Cotte

作者Remi Trudel; Kyle B. Murray; June Cotte
卷第29卷
期第1期
印刷ISSN0167-8116
文件大小314.20KB
发表时间2012
DOI10.1016/j.ijresmar.2011.10.001

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