New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
Vinod Venkatraman; John A. Clithero; Gavan J. Fitzsimons; Scott A. Huettel
- 作者Vinod Venkatraman; John A. Clithero; Gavan J. Fitzsimons; Scott A. Huettel
- 卷第22卷
- 期第1期
- 印刷ISSN1057-7408
- 电子ISSN1532-7663
- 文件大小426.24KB
- 发表时间2012
- DOI10.1016/j.jcps.2011.11.008