Leveraging the Buzz – From Fan to Lead Generation in BMW’s Pre-Communication
Kirsten Mrkwicka, Mag. Florian Resinger, Prof. Dr. Marcus Schögel
- 作者Kirsten Mrkwicka, Mag. Florian Resinger, Prof. Dr. Marcus Schögel
- 卷第29卷
- 期第4期
- 文件大小3247.74KB
- 发表时间2012-08
- DOI10.1365/s11621-012-0148-z
- 页码28-34