海量图书期刊资源,随时随地畅享阅读乐趣
Entrepreneurship and service innovationNelson Oly Ndubisi, Professor; Oly Ndubisi, Nelson · Journal of Business & Industrial Marketing · 2014
Innovation strategy and performance of international technology services venturesNelson Oly Ndubisi and Professor Ra, Professor; Ndubisi, Nelson Oly; Capel, Celine Marie; Ndubisi, Gibson C · Journal of Service Management · 2015
Analyzing key determinants of online repurchase intentionsOly Ndubisi, Nelson; Har Lee, Chai; Cyril Eze, Uchenna; Oly Ndubisi, Nelson · Asia Pacific Journal of Marketing and Logistics · 2011
Mindfulness, quality and reliability in small and large firmsOly Ndubisi, Nelson; Oly Ndubisi, Nelson · International Journal of Quality & Reliability Management · 2012
Relationship quality: upshot of mindfulness‐based marketing strategy in small organisationsOly Ndubisi, Nelson; Oly Ndubisi, Nelson · International Journal of Quality & Reliability Management · 2012
Impact of government export assistance on internationalization of SMEs from developing nationsOly Ndubisi, Nelson; Shamsuddoha, A.K.; Yunus Ali, M.; Oly Ndubisi, Nelson · Journal of Enterprise Information Management · 2009
The role of organizational mindfulness in firms’ globalization and global market performanceNelson Oly Ndubisi, Assoc. Prof. Ca, Professor; Bayraktar, Ahmet; Oly Ndubisi, Nelson · Journal of Research in Marketing and Entrepreneurship · 2014
Market orientation, supplier perceived value and business performance of SMEs in a Sub‐Saharan African nationOly Ndubisi, Nelson; Jekanyika Matanda, Margaret; Oly Ndubisi, Nelson · Journal of Enterprise Information Management · 2009
Memory Enhances the Mere Exposure EffectStafford, Tom; Grimes, Anthony · Psychology & Marketing · 2012
Measuring Sponsorship Performance: Challenge and DirectionMeenaghan, Tony · Psychology & Marketing · 2013
Consumer Mindfulness and Marketing ImplicationsNdubisi, Nelson Oly · Psychology & Marketing · 2014
Store Atmospherics: A Multisensory PerspectiveSpence, Charles; Puccinelli, Nancy M.; Grewal, Dhruv; Roggeveen, Anne L. · Psychology & Marketing · 2014
Brand Personification: Introduction and OverviewCohen, Ronald Jay · Psychology & Marketing · 2014
Emotional Ability and Nonverbal CommunicationKidwell, Blair; Hasford, Jonathan · Psychology & Marketing · 2014
The Arts Sector: A Marketing DefinitionColbert, François · Psychology & Marketing · 2014
Eclipsing: When Celebrities Overshadow the BrandIlicic, Jasmina; Webster, Cynthia M. · Psychology & Marketing · 2014