Communicating Green Marketing Appeals Effectively
- 期刊名称Journal of Advertising
- 作者Ku, Hsuan-Hsuan; Kuo, Chien-Chih; Wu, Ching-Luen; Wu, Chih-Ying
- 卷第41卷
- 期第4期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小230.97KB
- 发表时间2012-12
- DOI10.1080/00913367.2012.10672456
- 页码41-50
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