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Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising

Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising

Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C.; Smit, Edith G.
  • 期刊名称Journal of Advertising
  • 作者Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C.; Smit, Edith G.
  • 卷第41卷
  • 期第2期
  • 印刷ISSN0091-3367
  • 电子ISSN1557-7805
  • 文件大小192.96KB
  • 发表时间2012-07
  • DOI10.2753/JOA0091-3367410202
  • 页码25-38
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