Let them talk! Managing primary and extended online brand communities for success
- 期刊名称Business Horizons
- 作者Noble, Charles H.; Noble, Stephanie M.; Adjei, Mavis T.
- 卷第55卷
- 期第5期
- 印刷ISSN0007-6813
- 文件大小1038.40KB
- 发表时间2012-9
- DOI10.1016/j.bushor.2012.05.001
- 页码475-483
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