Explaining Love of Wine Brands
Correia Loureiro, Sandra Maria; Kaufmann, Hans Ruediger
- 期刊名称Journal of Promotion Management
- 作者Correia Loureiro, Sandra Maria; Kaufmann, Hans Ruediger
- 卷第18卷
- 期第3期
- 印刷ISSN1049-6491
- 电子ISSN1540-7594
- 文件大小221.42KB
- 发表时间2012-07
- DOI10.1080/10496491.2012.696460
- 页码329-343