A multinational examination of the symbolic–instrumental framework of consumer–brand identification
- 期刊名称Journal of International Business Studies
- 作者Lam, Son K; Ahearne, Michael; Schillewaert, Niels
- 卷第43卷
- 期第3期
- 印刷ISSN0047-2506
- 电子ISSN1478-6990
- 文件大小336.11KB
- 发表时间2012-4
- DOI10.1057/jibs.2011.54
- 页码306-331
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