Go Green! Should Environmental Messages Be So Assertive?
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc
- 期刊名称Journal of Marketing
- 作者Kronrod, Ann; Grinstein, Amir; Wathieu, Luc
- 卷第76卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小546.35KB
- 发表时间2012-01
- DOI10.1509/jm.10.0416
- 页码95-102