How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
- 期刊名称Marketing Science
- 作者Chiou, Lesley; Tucker, Catherine
- 卷第31卷
- 期第5期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小4013.48KB
- 发表时间2012-09
- DOI10.1287/mksc.1120.0724
- 页码819-837
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