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Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands

Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands

Javornik, Ana; Mandelli, Andreina

期刊名称Journal of Database Marketing & Customer Strategy Management
作者Javornik, Ana; Mandelli, Andreina
卷第19卷
期第4期
印刷ISSN1741-2439
电子ISSN1741-2447
文件大小137.76KB
发表时间2012-12
DOI10.1057/dbm.2012.29
页码300-310

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