Supply Management Research || Towards a social exchange theory perspective on preferred customership — concept and practice
- 作者Bogaschewsky, Ronald; Eßig, Michael; Lasch, Rainer; Stölzle, Wolfgang
- 文件大小496.87KB
- 发表时间2012
- DOI10.1007/978-3-8349-3928-9_6
- 页码133-151
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