Marketing effectiveness and its precursors
- 期刊名称Asia Pacific Journal of Marketing and Logistics
- 作者Trong Tuan, Luu
- 卷第24卷
- 期第1期
- 印刷ISSN1355-5855
- 文件大小267.25KB
- 发表时间2012-01-06
- DOI10.1108/13555851211192731
- 页码125-152
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