The effect of personality traits on private brand consumer tendencies

• 期刊名称Cross Cultural Management: An International Journal
• 作者Herstein, Ram; Tifferet, Sigal; Luís Abrantes, José; Lymperopoulos, Constantine; Albayrak, Tahir; Caber, Meltem
• 卷第19卷
• 期第2期
• 印刷ISSN1352-7606
• 文件大小231.06KB
• 发表时间2012-04-27
• DOI10.1108/13527601211219883
• 页码196-214