What Drives Key Informant Accuracy?
- 期刊名称Journal of Marketing Research
- 作者Homburg, Christian; Klarmann, Martin; Reimann, Martin; Schilke, Oliver
- 卷第49卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小200.60KB
- 发表时间2012-08
- DOI10.1509/jmr.09.0174
- 页码594-608
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