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Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers

Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers

Kwon, Ohyoon; Sung, Yongjun
  • 期刊名称International Journal of Electronic Commerce
  • 作者Kwon, Ohyoon; Sung, Yongjun
  • 卷第17卷
  • 期第1期
  • 印刷ISSN1086-4415
  • 文件大小2119.67KB
  • 发表时间2012-10-1
  • DOI10.2753/jec1086-4415170103
  • 页码59-82
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