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Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective

Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective

Christine Vallaster, Adam Lindgreen and François Maon

期刊名称California Management Review
作者Christine Vallaster, Adam Lindgreen and François Maon
卷第54卷
期第3期
印刷ISSN0008-1256
电子ISSN2162-8564
文件大小314.13KB
发表时间2012
DOI10.1525/cmr.2012.54.3.34
页码34-60

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