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Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups

Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups

Houliez, Chris; Gamble, Edward
  • 期刊名称Journal of theoretical and applied electronic commerce research
  • 作者Houliez, Chris; Gamble, Edward
  • 卷第7卷
  • 期第2期
  • 电子ISSN0718-1876
  • 文件大小1062.41KB
  • 发表时间2012
  • DOI10.4067/S0718-18762012000200005
  • 页码9-10
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