Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups
Houliez, Chris; Gamble, Edward
- 期刊名称Journal of theoretical and applied electronic commerce research
- 作者Houliez, Chris; Gamble, Edward
- 卷第7卷
- 期第2期
- 电子ISSN0718-1876
- 文件大小1062.41KB
- 发表时间2012
- DOI10.4067/S0718-18762012000200005
- 页码9-10