Exploring the Dynamics of Antecedents to Consumer-Brand Identification with a New Brand
- 期刊名称SSRN Electronic Journal
- 作者Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak; Schillewaert, Niels
- 电子ISSN1556-5068
- 文件大小332.58KB
- 发表时间2012
- DOI10.2139/ssrn.2026483
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