Reflections on international marketing: destructive regeneration and multinational firms
- 作者S. Tamer Cavusgil; Erin Cavusgil
- 卷第40卷
- 期第2期
- 印刷ISSN0092-0703
- 电子ISSN1552-7824
- 文件大小301.92KB
- 发表时间2012-03
- DOI10.1007/s11747-011-0287-9
- 页码202-217
同作者推荐
Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation AnalysisRiquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn · Journal of Interactive Marketing · 2016
The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price UnfairnessRiquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; Iacobucci, Dawn · Journal of Interactive Marketing · 2019