Exploring the dynamics of antecedents to consumer–brand identification with a new brand
- 期刊名称Journal of the Academy of Marketing Science
- 作者Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak; Schillewaert, Niels
- 卷第41卷
- 期第2期
- 印刷ISSN0092-0703
- 电子ISSN1552-7824
- 文件大小503.89KB
- 发表时间2013-03
- DOI10.1007/s11747-012-0301-x
- 页码234-252
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