Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

• 期刊名称Industrial Marketing Management
• 作者Woodside, Arch G.; Baxter, Roger
• 卷第42卷
• 期第3期
• 印刷ISSN0019-8501
• 文件大小664.41KB
• 发表时间2013-04
• DOI10.1016/j.indmarman.2013.02.004
• 页码382-393