How WOM marketing contributes to new product adoption
- 期刊名称European Journal of Marketing
- 作者Lingreen, Adam; López, Manuela; Sicilia, María
- 卷第47卷
- 期第7期
- 印刷ISSN0309-0566
- 文件大小571.53KB
- 发表时间2013-07-19
- DOI10.1108/03090561311324228
- 页码1089-1114
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