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Recent advances in globalization, culture and marketing strategy: Introduction to the special issue

Recent advances in globalization, culture and marketing strategy: Introduction to the special issue

Laroche, Michel; Park, Seong-Yeon
  • 期刊名称Journal of Business Research
  • 作者Laroche, Michel; Park, Seong-Yeon
  • 卷第66卷
  • 期第8期
  • 印刷ISSN0148-2963
  • 文件大小134.57KB
  • 发表时间2013-08
  • DOI10.1016/j.jbusres.2011.12.017
  • 页码955-957
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