Corporate heritage, corporate heritage marketing, and total corporate heritage communications
- 期刊名称Corporate Communications: An International Journal
- 作者Balmer, John; Balmer, John M.T.
- 卷第18卷
- 期第3期
- 印刷ISSN1356-3289
- 文件大小387.77KB
- 发表时间2013-08-02
- DOI10.1108/CCIJ-05-2013-0031
- 页码290-326
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