Niche marketing research: status and challenges
- 期刊名称Marketing Intelligence & Planning
- 作者Toften, Kjell; Hammervoll, Trond
- 卷第31卷
- 期第3期
- 印刷ISSN0263-4503
- 文件大小216.31KB
- 发表时间2013-05-03
- DOI10.1108/02634501311324618
- 页码272-285
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