Fitting International Segmentation for Emerging Markets: Conceptual Development and Empirical Illustration
- 期刊名称Journal of International Marketing
- 作者Schlager, Tobias; Maas, Peter
- 卷第21卷
- 期第2期
- 印刷ISSN1069-031X
- 文件大小209.52KB
- 发表时间2013-06
- DOI10.1509/jim.12.0066
- 页码39-61
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