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Framing and involvement effects on consumers’ brand choice

Framing and involvement effects on consumers’ brand choice

Gamliel, Eyal; Herstein, Ram; Luís Abrantes, José; Albayrak, Tahir; Caber, Meltem
  • 期刊名称EuroMed Journal of Business
  • 作者Gamliel, Eyal; Herstein, Ram; Luís Abrantes, José; Albayrak, Tahir; Caber, Meltem
  • 卷第8卷
  • 期第2期
  • 印刷ISSN1450-2194
  • 文件大小251.99KB
  • 发表时间2013-07-12
  • DOI10.1108/EMJB-08-2012-0016
  • 页码117-133
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