A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior

• 期刊名称Journal of Business Ethics
• 作者Inoue, Yuhei; Kent, Aubrey
• 卷第121卷
• 期第4期
• 印刷ISSN0167-4544
• 电子ISSN1573-0697
• 文件大小289.76KB
• 发表时间2014-06-16
• DOI10.1007/s10551-013-1742-y
• 页码621-633