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Why are discounted prices presented with full prices? The role of external price information on consumers’ likelihood to purchase

Why are discounted prices presented with full prices? The role of external price information on consumers’ likelihood to purchase

Panzone, Luca A.
  • 期刊名称Food Quality and Preference
  • 作者Panzone, Luca A.
  • 卷第31卷
  • 印刷ISSN0950-3293
  • 文件大小1136.01KB
  • 发表时间2014-1
  • DOI10.1016/j.foodqual.2013.08.003
  • 页码69-80
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