Validating new product creativity in the eastern context of Malaysia

• 期刊名称Journal of Business Research
• 作者Bicen, Pelin; Kamarudin, Suzilawati; Johnson, William H.A.
• 卷第67卷
• 期第1期
• 印刷ISSN0148-2963
• 文件大小250.13KB
• 发表时间2014-01
• DOI10.1016/j.jbusres.2012.06.007
• 页码2877-2883