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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

(Sandy) Zhang, Sha; van Doorn, Jenny; Leeflang, Peter S.H.

期刊名称International Business Review
作者(Sandy) Zhang, Sha; van Doorn, Jenny; Leeflang, Peter S.H.
卷第23卷
期第1期
印刷ISSN0969-5931
文件大小366.48KB
发表时间2014-2
DOI10.1016/j.ibusrev.2013.05.002
页码284-292

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