Identifying escalation of commitment in B2B new product development projects using data envelopment analysis
- 期刊名称Journal of Business & Industrial Marketing
- 作者Donthu, Naveen; Unal, Belgin
- 卷第29卷
- 期第3期
- 印刷ISSN0885-8624
- 文件大小86.28KB
- 发表时间2014-03-04
- DOI10.1108/JBIM-11-2011-0162
- 页码209-214
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