海量图书期刊资源,随时随地畅享阅读乐趣
Resource integrationKleinaltenkamp, M.; Brodie, R. J.; Frow, P.; Hughes, T.; Peters, L. D.; Woratschek, H. · Marketing Theory · 2012
Do brands lack personality?Romaniuk, J.; Ehrenberg, A. · Marketing Theory · 2012
The value of value in CCTVenkatesh, A.; Penaloza, L. · Marketing Theory · 2014
Value in marketing: Toward sociocultural perspectivesKarababa, E.; Kjeldgaard, D. · Marketing Theory · 2014
The political brand: A consumer perspectiveSmith, G.; French, A. · Marketing Theory · 2009
Political marketing and stakeholder engagementHughes, A.; Dann, S. · Marketing Theory · 2009
Convenience: a services perspectiveFarquhar, J. D.; Rowley, J. · Marketing Theory · 2009