发现好书期刊,享受阅读乐趣

海量图书期刊资源,随时随地畅享阅读乐趣

Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework

Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework

Muk, Alexander; Chung, Christina
  • 期刊名称Journal of Interactive Advertising
  • 作者Muk, Alexander; Chung, Christina
  • 卷第14卷
  • 期第1期
  • 电子ISSN1525-2019
  • 文件大小145.19KB
  • 发表时间2014-01-02
  • DOI10.1080/15252019.2014.880828
  • 页码1-10
← 返回【学霸图书馆】主页