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No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure

No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure

White, Tiffany Barnett; Novak, Thomas P.; Hoffman, Donna L.

期刊名称Journal of Interactive Marketing
作者White, Tiffany Barnett; Novak, Thomas P.; Hoffman, Donna L.
卷第28卷
期第3期
印刷ISSN1094-9968
文件大小1173.18KB
发表时间2014-08
DOI10.1016/j.intmar.2014.02.002
页码184-195

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