Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie
- 期刊名称Journal of Marketing Management
- 作者Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie
- 卷第30卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小278.50KB
- 发表时间2014-08
- DOI10.1080/0267257X.2014.934269
- 页码1058-1081