Communicating brand gender through type fonts
- 期刊名称Journal of Marketing Communications
- 作者Grohmann, Bianca
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小325.00KB
- 发表时间2014-06-13
- DOI10.1080/13527266.2014.918050
- 页码1-16
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