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Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Borah, Abhishek; Tellis, Gerard J.
  • 期刊名称Marketing Science
  • 作者Borah, Abhishek; Tellis, Gerard J.
  • 卷第33卷
  • 期第1期
  • 印刷ISSN0732-2399
  • 电子ISSN1526-548X
  • 文件大小392.28KB
  • 发表时间2014-01
  • DOI10.1287/mksc.2013.0818
  • 页码114-133
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