Publicity and advertising: what matter most for sales?
- 期刊名称European Journal of Marketing
- 作者E. Spotts, Harlan; G. Weinberger, Marc; F. Weinberger, Michelle
- 卷第48卷
- 印刷ISSN0309-0566
- 文件大小306.67KB
- 发表时间2014-11-04
- DOI10.1108/EJM-02-2013-0096
- 页码1986-2008
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