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The evidence of dual conflict in the evaluation of brand extension: An event-related potential study

The evidence of dual conflict in the evaluation of brand extension: An event-related potential study

Ma, Qingguo; Jin, Jia; Xu, Qing
  • 期刊名称Journal of Management Analytics
  • 作者Ma, Qingguo; Jin, Jia; Xu, Qing
  • 卷第1卷
  • 期第1期
  • 印刷ISSN2327-0012
  • 电子ISSN2327-0039
  • 文件大小265.65KB
  • 发表时间2014-01-02
  • DOI10.1080/23270012.2014.889930
  • 页码42-54
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