Programme--ad congruence: integrating advertising and entertainment
Myers, Susan D.; Royne, Marla B.; Deitz, George
- 期刊名称International Journal of Advertising
- 作者Myers, Susan D.; Royne, Marla B.; Deitz, George
- 卷第33卷
- 期第1期
- 印刷ISSN0265-0487
- 电子ISSN0265-0487
- 文件大小747.29KB
- 发表时间2014
- DOI10.2501/IJA-33-1-061-090