Influences of two modes of intergenerational communication on brand equity
- 期刊名称Journal of Business Research
- 作者Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun
- 卷第68卷
- 期第3期
- 印刷ISSN0148-2963
- 文件大小439.65KB
- 发表时间2015-03
- DOI10.1016/j.jbusres.2014.09.007
- 页码553-560
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